Marketing and technology group GrowthOps Australia has gone into voluntary administration, AdNews can reveal.
GrowthOps formed in late 2017 as part of an eight-way merger, acquiring AJF Partnerships, 3wks, Digital Moshi, Institute of Executive Coaching and Leadership, jtribe, KDIS, Khemistry and Voodoo Creative.
A local source told AdNews 18 people in the Brisbane offices are out of a job without notice period.
Katherine Sozou and Damien Pasfield of McGrathNicol have been appointed liquidators, according to documents filed with corporate regulator ASIC.
The directors of the company on Monday voted: "That it is appropriate GrowthOps Services Pty Ltd be wound up voluntarily by way of a creditors' voluntary winding up."
The Australian website is down.
Last year, AdNews revealed creative agency AJF was absorbed into sister agency Khemistry.
Last week, Khemistry managing director Susan Lyons joined GroupM media agency EssenceMediacom.
In November, Khemistry general manager Jo Millington joined WPP creative agency VML.
GrowthOps, in fillings to ASIC, reported $72.6 million in revenue in the year to June 2023, down 7.8% from the previous year.
The company posted a statutory loss before income tax of $5.2 million.
The company reported running campaigns for retailer Target, Unilever’s DOVE, not for profit, the Dry July Foundation, the University of Queensland, the Queensland Department of Health, the Queensland Department of Employment and Small Business and Gold Coast Libraries.
And new clients reported to ASIC: superannuation fund, Vision Super; Weber Barbecues; Unilever’s Lynx, Vaseline, and Ben & Jerry’s brands; not for profit, Redkite; sustainable fish company, Aquna Murray Cod; cosmetic company, Make Up Forever.
GrowthOps Asia said it is a separate operating entity working independently in terms of management, financials and client servicing.
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