Tempted to sell? Time to revisit why Warren Buffett said his best holding period is forever

Buffett is very clear about what to do in volatile markets…

| More on:
a smiling picture of legendary US investment guru Warren Buffett.

Image source: Motley Fool Editorial

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Over the past few weeks, and particularly after yesterday's savage selling, more than a few investors have probably been tempted to sell some, or perhaps even all, of their ASX shares. No one likes seeing the value of their investments, which have been funded by our hard-working dollars, drop dramatically in value.

The feeling of helplessness that many investors feel at seeing their investments lose money out of their control compels many to pull the only lever they have at their disposal and sell out.

This is always done with the best intentions, of course. These investors usually think that they are only selling to avoid further losses, and will buy back in once everything starts going back up again. On the surface, it seems to be the smart thing to do.

Except it isn't. Study after study shows that attempts to time the market usually end in tears. The best investors tend to avoid such a strategy entirely.

One of those investors is the legendary Warren Buffett.

Buffett has pulled no punches in his long investing career at Berkshire Hathaway Inc (NYSE: BRK.A)(NYSE: BRK.B) about the dangers of selling stocks on a whim.

He has made dozens of pithy and memorable comments over the years about the dangers of selling out of a company just because its share price is falling.

Here are two:

Widespread fear is your friend as an investor because it serves up bargain purchases.

the market value of the bonds and stocks that we continue to hold suffered a significant decline along with the general market. This does not bother Charlie and me. Indeed, we enjoy such price declines if we have funds available to increase our positions.

Long ago, Ben Graham taught me that 'Price is what you pay; value is what you get'. Whether we're talking about socks or stocks, I like buying quality merchandise when it is marked down.

And for my personal favourite:

To refer to a personal taste of mine, I'm going to buy hamburgers the rest of my life. When hamburgers go down in price, we sing the 'Hallelujah Chorus' in the Buffett household. When hamburgers go up in price, we weep.

For most people, it's the same with everything in life they will be buying — except stocks. When stocks go down and you can get more for your money, people don't like them anymore.

Does Buffett ever sell stocks?

I hope by now you can get the gist of what Buffett is trying to say. No one who is investing for long-term wealth should be scared of a stock market dip, dive, correction or crash. It simply gives us the chance to buy shares of quality companies at cheaper prices. To sum it up, a wobbly market means we should be thinking about what to buy, not what to sell.

Buffett has also stated that he hates selling a company because it means that he has usually made some kind of mistake. He famously once said that "when we own portions of outstanding businesses with outstanding managements, our favourite holding period is forever".

Buffett only sells when he realises that a business that perhaps once was outstanding is no longer worthy of owning. Buffett does sell stocks. But he never does so just because the price is going down. Remember that next time you are feeling nervous about the value of your own holdings during the market's next tumble.

Should you invest $1,000 in Berkshire Hathaway Inc. right now?

Before you buy Berkshire Hathaway Inc. shares, consider this:

Motley Fool investing expert Scott Phillips just revealed what he believes are the 5 best stocks for investors to buy right now... and Berkshire Hathaway Inc. wasn't one of them.

The online investing service he’s run for over a decade, Motley Fool Share Advisor, has provided thousands of paying members with stock picks that have doubled, tripled or even more.*

And right now, Scott thinks there are 5 stocks that may be better buys...

See The 5 Stocks *Returns as of 6 March 2025

Motley Fool contributor Sebastian Bowen has positions in Berkshire Hathaway. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Berkshire Hathaway. The Motley Fool Australia has recommended Berkshire Hathaway. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on How to invest

How to invest

How I position my portfolio for downside protection

Here are two ways you can hedge against a market crash.

Read more »

A man with a wide, eager smile on his face holds up three fingers.
How to invest

The top 3 qualities I look for when picking an ASX stock

These are non-negotiables for me when it comes to making investments.

Read more »

Businessman studying a high technology holographic stock market chart.
How to invest

Investing through volatility: 'Don't pass up something that's attractive today because you think you will find something better tomorrow' – Warren Buffett

When opportunity knocks, will you be ready to seize the moment?

Read more »

Magnifying glass on red and green points, symbolising volatility.
How to invest

What the Vanguard index chart reminds us about investing through market volatility

This chart will help you become rich.

Read more »

Smiling couple looking at a phone at a bargain opportunity.
How to invest

How often do ASX investors get a chance to buy quality ASX shares on sale?

Now looks like a good time to scoop up a bargain on the ASX. How long will it last?

Read more »

Smiling young parents with their daughter dream of success.
How to invest

The power of compounding: What your ASX share portfolio could become by 2040

Let's see how much could be made by investing in ASX shares over the next 12 years.

Read more »

Different colour piggy banks symbolising diversification.
How to invest

How I'd build a diversified ASX portfolio in 1 year

Building a diversified portfolio in 12 months is easier than it seems.

Read more »

Hand holding Australian dollar (AUD) bills, symbolising ex dividend day. Passive income.
How to invest

Turn your savings into a passive-income powerhouse with 2 ASX stocks

This could be the way to make the share market work for you.

Read more »