Global hotel owner and operator Minor Hotels has revealed plans to bring a new NH Collection hotel to Asunción in Paraguay, expanding its footprint in South America.
A part of a mixed-use development project, the NH Collection Asunción will be integrated into an imposing complex surpassing 70 floors, making it the tallest structure in the city and the fourth highest in South America, noted Minor.
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Minor Hotels Europe and Americas CEO Gonzalo Aguilar said: “We are confident that, together with Grupo Petra, we will make this hotel a benchmark in Asunción, a city with great dynamism and growth potential.
“The arrival of NH Collection represents a strategic commitment to grow our footprint in Paraguay with a distinctive product that elevates the hospitality offering in the country. This hotel will not only be an architectural icon but will also mark a turning point in the tourism experience in the city.”
The new hotel will encompass residential units, office spaces, retail areas, and parking facilities. Catering to both business and leisure travellers, the new establishment will feature 80 guest rooms.
The development will feature amenities such as a restaurant and bar, a spa, a swimming pool, a terrace, a heliport, and meeting rooms designed for corporate events.
The project is a collaborative effort with Paraguayan real estate company Grupo Petra.
The investment for the hotel ranges between $8m and $12m and is anticipated to create approximately 35 to 40 direct employment opportunities.
Grupo Petra director Carlos Guasti said: “We are excited to start this project together with Minor Hotels, a company that shares our passion for excellence and quality. With their support, we know that this will be the beginning of something extraordinary.”
Minor Hotels continues to pursue its growth strategy across Latin America, targeting key markets such as Chile, Argentina, and Peru, as well as other established destinations in the region.
The company’s expansion focuses on hotel management and franchise models, aiming to consolidate its presence in burgeoning markets.
Construction of the NH Collection Asunción is set to begin shortly, with its inauguration slated for 2029.
In addition to the debut, the company is assessing further prospects in Paraguay’s secondary cities.
Minor Hotels boasts a portfolio of more than 560 hotels and resorts across 58 countries, spanning the Asia Pacific, the Middle East, Europe, the Americas, Africa, and the Indian Ocean.
In April 2023, Minor Hotels announced plans to inaugurate the NH Feira de Santana hotel in Bahia, Brazil.
