Women make up about 53 per cent of the RMG workforce in Bangladesh, yet leadership roles remain out of reach for most, with only 1 per cent holding top positions. That’s exactly why the second edition of AO Women of Impact is so important.
If we don’t celebrate the women leaders we have, talk about the challenges they face and highlight the impact they’re making, progress towards gender balance in leadership will continue to be slow.
These women have had to fight against all odds to reach the top. One leader shared, “The same people who once told my father they were worried because he didn’t have a son are now the ones who say I am the equivalent of three.”
This year, we received nominations from several incredible women shaping Bangladesh’s apparel industry— spanning manufacturing, retail, sustainability, design, technology and social impact.
The stories of their impact blew us away.
One leader led a factory to earn LEED Gold certification, making it more sustainable with renewable energy, water conservation and eco-friendly materials.
Another spearheaded a massive 100MWp rooftop solar project, setting a new standard for green energy in the sector. One trailblazer secured Training of Trainers (ToT) certification and used it to upskill hundreds of workers.
Another introduced major worker welfare initiatives, including subsidised healthcare, reproductive health education and financial literacy programs.
One game-changer turned a company from relying on gut instincts to making smart, data-driven decisions, improving both sustainability and growth. The list goes on…
Beyond their achievements, these leaders also shared inspiring messages to drive change. Read on to discover their powerful stories!
“I SECURED TRAINING OF TRAINERS (TOT) CERTIFICATIONS FOR MANAGEMENT STAFF”
Shehrin Salam Oishee, Director, Envoy Group
Joining Envoy Group in 2009 and actively engaging in its business operations since 2012, I have played a pivotal role in reshaping the company’s global outreach and sustainable manufacturing practices. As Director, I led marketing strategies that expanded our buyer network into untapped markets, strengthening relationships through direct engagement and product innovation.
Recognising sustainability as the future of the RMG industry, I have overseen factory transformations across 12 locations, implementing eco-friendly initiatives such as jute boilers, solar power and water recycling systems in laundries. My vision for Envoy Group extends beyond business growth—it embraces a commitment to human capital. I pioneered specialised training programmes, secured Training of Trainers (TOT) certifications for management staff and enhanced worker welfare through advanced childcare and maternal support facilities.
Beyond my corporate role, I was elected as the youngest Director of BGMEA in 2021 and re-elected in 2024, further solidifying my influence in shaping the industry’s policies. Additionally, as the Managing Partner of Legal Access and a trained arbitrator, I bring legal expertise to corporate disputes while expanding business opportunities in emerging markets. My leadership extends to social welfare, particularly through my work with the Physically Challenged Development Foundation (PDF).
MY MESSAGE
True empowerment comes not only from participation but from leadership, mentorship and policy-driven inclusivity. As a woman in this industry, I take pride in advocating for female advancement at all levels — be it in production, management or entrepreneurship. Every woman has the potential to lead; all she needs is the opportunity to rise. Let’s continue building a future where women in business, law, and industry thrive without limits.
“I IMPROVED HYGIENE AWARENESS, PROVIDED HEALTH INFO AND INTRODUCED FAMILY PLANNING FOR WOMEN WORKERS”
Aleya Aktar, Director, Ethical Sourcing and CSR, SusNex Ltd.
Throughout my more than two decades of career, I have focused on improving the lives of workers, particularly women, in the garment sector. One of my most significant achievements has been advocating for and implementing comprehensive women’s health services. I took a leading role in improving hygiene awareness, ensuring women workers had access to essential health information and introducing family planning initiatives to empower them in managing their health and well-being. These efforts have been crucial in addressing the specific challenges that women face in the workplace, from reproductive health to overall wellness.
In addition to these health-focused initiatives, I have worked to improve the broader corporate culture, particularly by fostering an inclusive environment for female employees. At Ha-Meem Group, I helped strengthen corporate culture by promoting emotional intelligence, engaging senior management and creating opportunities for women to take on leadership roles. This helped ensure that women not only felt supported but were also empowered to grow professionally within the company.
I’ve also been involved in educating workers’ children, securing financial support to run five schools with technical assistance from Save the Children. This initiative provided educational opportunities and a brighter future for the next generation, impacting families beyond the factory floor.
As an RMG Consultant today, I continue to advocate for women’s health services and work with companies to implement meaningful improvements across the industry
MY MESSAGE
To all the women in the fashion and garment sector – believe in yourself. Confidence is your greatest strength. Opportunities exist at every level — from operators to top management. Women can lead and they must claim their space. The future of this industry depends on strong, empowered women ready to redefine leadership.
“I HAVE LED THE INSTALLATION OF OVER 100MWP OF ROOFTOP SOLAR PROJECTS”
Naznin Akther, Director, SOLARIC Group
Graduating from BUET, I embarked on a mission to drive Bangladesh’s industrial transition toward renewable energy. I have led the adoption of industrial rooftop solar, bridging policy gaps and accelerating the transition to a greener economy. My leadership in executing the 40MWp rooftop solar project for Youngone Corporation has positioned KEPZ as the world’s largest net-zero carbon industrial zone, setting a precedent for large-scale, renewable energy adoption.
To date, I have overseen the installation of over 100MWp of rooftop solar capacity, generating 127GWh of clean energy annually. This has led to a reduction of 86,360 metric tonnes of carbon emissions and cost savings of BDT 127 million per year. Additionally, I have played a pivotal role in addressing the 800MWp solar potential in the textile-apparel sector by spearheading
private-public collaborations, including Ha-Meem Group’s green transition. My contributions extend beyond national projects, as I have represented Bangladesh in global discussions on clean energy policies, integrating international best practices into local frameworks.
MY MESSAGE
The renewable energy sector is a powerful space for innovation and impact, yet women remain underrepresented. I actively mentor aspiring female professionals and advocate for inclusive policies to create opportunities for women in this field. To young women considering a career in renewable energy, step forward. Take on the challenge, and be a part of the movement shaping a greener future.
“I TRANSITIONED THE COMPANY FROM INTUITION-BASED DECISIONS TO A DATA-DRIVEN APPROACH”
Faizah Mehmood, Deputy Managing Director, Anwar Group
I have successfully led the company through a strategic transformation. One of my key achievements was transitioning the company from intuition-based decisions to a datadriven, systematic approach, which has ensured long-term growth in an everevolving textile industry.
I also pioneered a shift in marketing strategy, focusing on high-value, sustainable products that emphasise quality and performance rather than competing on scale. This new direction has significantly strengthened relationships with global buyers and positioned the company as a leader in innovation within the textile sector.
My leadership extends beyond Anwar Group, with roles such as Director at City General Insurance Company, an Executive Committee Member of the Bangladesh Employers’ Federation and a Standing Committee Member of the Bangladesh Textile Mills Association (BTMA), where I contribute to policymaking and industry growth. Prior to Anwar Group, I gained invaluable experience working at Ernst & Young, where I specialised in business process optimisation and digital transformation, skills I’ve brought to Anwar Group to ensure continued success.
MY MESSAGE
The same people who once told my father they were worried because he didn’t have a son are now the ones who say I am the equivalent of three. As women, we often face doubts and limitations imposed by others, but our true strength lies in pushing past them. Dream big, believe in your abilities and never underestimate your own potential.
“I TRANSFORMED SUPPLIERS INTO STRATEGIC PARTNERS, STRENGTHENED TRANSPARENCY”
Mayeesha Mahmud, Director – Strategy and Operations, Cotton Group
In my journey at Cotton Group, I have focused on reshaping industry dynamics by bridging the long-standing gap between buyers and suppliers. Too often, suppliers are seen as passive executors rather than strategic partners, leading to inefficiencies and unrealistic expectations. I have worked to change this by fostering fair negotiations, transparent pricing and mutual growth, strengthening relationships and reinforcing our company’s reputation as a trusted and ethical manufacturing partner.
Beyond business strategy, my leadership has been about culture, creating a workplace where employees feel valued and heard. By implementing well-being initiatives and open communication channels between executives and operators, I have aimed to humanise leadership. True impact, in my view, is not just about financial success but about ensuring a resilient and empowered workforce.
My role at Cotton Group extends to long-term capacity planning, financial forecasting and sustainability efforts in the RMG sector. With a data-driven approach which has shaped my experience in economics, management and global consulting, I strive to position our company as an innovative, responsible leader in manufacturing. Being recognised as an AOB 40 under 40 is a testament to this commitment to ethical leadership and transformation in the industry.
MY MESSAGE
Take up space unapologetically. Speak up even when your voice shakes. Challenge the norms that no longer serve us. Advocate for yourself and for those who don’t yet have the courage to. So, as you step into this industry, lead with empathy and lift as you climb, because true success is shared, not solitary
“I DEDICATED MYSELF TO CHAMPIONING THE ACCORD ON FIRE AND BUILDING SAFETY”
Kalpona Akter, Founder and Executive Director of the Bangladesh Center for Workers’ Solidarity
I began advocating for the Accord campaign even before the tragic Rana Plaza disaster, driven by the realisation that voluntary agreements were insufficient to improve worker safety, living conditions and livelihood. The catastrophic events of 2013 brought the unsafe working conditions in Bangladesh’s garment industry into sharp focus, transforming a pressing issue into a full-blown crisis. In response, I dedicated myself to championing the Accord on Fire and Building Safety, a legally binding agreement ensuring that brands were held accountable for factory safety. Securing commitments from international brands wasn’t easy, but it was essential.
I didn’t stop at national efforts. I worked tirelessly to involve workers in global initiatives, pushing for their participation in decision-making processes. Through my advocacy, I engaged with factory owners, government officials, diplomats and international companies to demand real accountability. I also championed initiatives like the European Union’s Sustainability Compact to strengthen labour standards and worker safety.
In recognition of my work, I was honoured with the Alison Des Forges Award for Extraordinary Activism by Human Rights Watch in 2016. My journey to protect workers’ rights began when I was just 12 years old and it has been a continuous process ever since.
MY MESSAGE
A dignified job is not just a privilege, it’s a right. This International Women’s Day 2025, let’s stand for fair wages, safe workplaces and respect for the women who power Bangladesh’s RMG industry. Their dignity strengthens the foundation of our progress.
“I LAUNCHED BANGLADESH’S FIRST AI-DRIVEN VIRTUAL TRIAL ROOM”
Monnujan Nargis, Founder and CEO, Le Reve
My journey in fashion retail has been defined by innovation, inclusivity and a relentless drive to
push boundaries. Le Reve is more than just a brand. It’s a movement that fuses global inspiration with cultural heritage, bringing fresh and trend-setting designs to the forefront of Bangladesh’s fashion industry. We are the only brand in the country to consistently launch new themes in every collection, offering customers unique and evolving styles.
A defining milestone in our journey has been the launch of Bangladesh’s first AI-generated Virtual Trial Room. This groundbreaking technology enhances the shopping experience by allowing customers to visualise outfits before purchasing, reducing return rates and setting a new standard for digital transformation in the industry. Beyond technology, we have also revolutionised fashion marketing by introducing exclusive preview experiences, replacing conventional press meets and fashion shows with immersive interactions.
Le Reve’s growth has been remarkable, expanding to 26 stores across Bangladesh and establishing an international presence. However, our impact extends beyond business success. Women empowerment remains at the core of our mission, with a significant portion of our workforce comprising talented women who are nurtured into leadership roles.
MY MESSAGE
The theme for International Women’s Day 2025 is ‘Accelerate Action’. I believe every woman has the talent to flourish; she only needs to believe in herself, follow her dreams and live her own life—not someone else’s. For women who are working or aspiring to work in fashion, my message is: believe in yourself and your vision. The journey may be challenging, but every obstacle is an opportunity for growth. Stay focused, keep innovating, do your job with dedication and never get frustrated.
“I DIVERSIFIED SUPPLIERS AND LEVERAGED ERP DATA TO STRATEGICALLY TRACK AND FORECAST DEMAND”
Lithe Mohiuddin, Director, Lithe Group
As a woman in textile manufacturing, I’ve focused on driving resilience, innovation and sustainable growth in an industry traditionally dominated by men. One of my proudest achievements is successfully implementing an ERP system in our garment manufacturing company. This system streamlined production, optimised inventory and enhanced decision-making, improving operational efficiency and empowering our workforce with data-driven insights.
Navigating the challenges of supply chain disruptions, particularly raw material shortages due to geopolitical issues or supplier failures, has been a significant part of my journey. To mitigate these disruptions, I diversified suppliers and leveraged ERP data to strategically track and forecast demand, ensuring the stability of our supply chain. Additionally, I introduced lean manufacturing practices, focusing on key metrics like shipment date hit rates, lead time, inventory turnover and production downtime, which have significantly boosted productivity and reduced waste. Some key metrics I use to measure the success of lean manufacturing initiatives are:
Shipment date hit rates: How many of the total orders are shipped within the shipment date
Lead Time: Time from order to delivery
Inventory Turnover: How quickly yarn and accessory inventory is used and replenished
Production Downtime: Tracks unplanned stops in machines and overall production floor to minimise waste
A core aspect of my leadership has been empowering women in the workforce. I have worked to create opportunities for skill development, leadership roles and foster a culture of diversity and inclusion, which has led to a more dynamic and equitable workplace. Beyond operations, I have integrated sustainable practices, aligning profitability with responsibility by introducing eco-friendly fabrics and ethical production methods.
MY MESSAGE
To every woman in manufacturing or any industry facing challenges, remember that resilience and innovation are your greatest tools. As we work to break barriers and challenge traditional norms, our leadership can transform industries and empower future generations.
“BY 2026, WE AIM TO REACH 200- PLUS OUTLETS”
Rasha Khan, Founder, Escape Bags
As the founder of Escape Bags, I am incredibly proud of how far we’ve come. We began with a simple idea, launching a mini-pack series with just 500 units at an accessible price of BDT 300 (US $ 2.49), testing the demand via Facebook. But the overwhelming response encouraged us to scale up, and in 2023-24, we achieved sales of BDT 40 lakh (US $ 33,320) within 12 months online. While this may not seem extraordinary, it was a significant milestone for us. Our online conversion rate surged by 400 per cent, with a customer return rate of 5-8 per cent. Currently, Escape Bag boasts an annual turnover of BDT 2-3 crore (US $ 165,000 to US $ 248,000) from both offline and online channels and we are actively participating in various fairs to expand our reach.
Our journey hasn’t been without challenges, but each one has strengthened my belief in the potential of this brand. By 2026, we aim to reach 200-plus outlets overall in Bangladesh and also tap the international market reaching 250 stores across Southeast Asia. Our first dedicated Escape Bags outlet in Chawkbazar is open and fully operational, enhancing direct customer engagement. Our stakeholders can order in bulk from our Chawkbazar factory outlet. This year, we plan to open our first exclusive retail outlet in Bangladesh, strengthening our brand presence.
MY MESSAGE
To all the women dreaming of building their own brands, leading design innovations or revolutionising sustainable fashion—know that your vision has the power to transform the
industry. It is more than just trends; it’s about storytelling, craftsmanship and impact. Challenges will come, but don’t let them define your journey. Stay bold, stay curious and keep pushing boundaries. Let’s build a strong network, uplift one another, enjoy our achievements and never stop learning.
“I BUILT A BUSINESS FROM SCRATCH TO US $ 160 MILLION OPERATION”
Adiba Rahman, Textile Engineer
Throughout my journey in the garment industry, my personal philosophy has been, “Face your fear; otherwise, fear will be your face one day.” This mindset has driven me to face challenges head on and emerge stronger – a principle that has guided me in building businesses and teams. One of my proudest achievements was scaling the business from scratch to US $ 160 million operation, where I demonstrated strategic planning, growth execution and the ability to foster long-term relationships with buyers. This success was not just about numbers but about building trust, operational excellence and a solid foundation for sustained growth.
My technical background as a textile engineer from BUTEX has been invaluable in bridging the gap between business strategy and operational execution. I’ve always focused on enhancing quality, efficiency and reliability to strengthen relationships with buyers, ensuring consistent success. As a Country Manager, I took pride in leading with integrity, prioritising both business success and the development of strong teams. My emphasis on team development and mentorship allowed me to foster a culture of excellence, where many team members progressed into leadership roles, contributing to organisational success.
Beyond my work in business growth, I am also passionate about shaping the next generation of leaders. As a guest lecturer for the PGD programme, I share my experiences and insights with aspiring professionals, helping them navigate challenges and develop the skills needed to thrive in the garment industry.
MY MESSAGE
Empowered women empower the industry. On this International Women’s Day, I encourage every aspiring woman in fashion to embrace her strength, resilience and vision. Fashion is about more than trends—it’s about leadership, innovation and breaking barriers. The industry needs more women in leadership roles, and with confidence and persistence, women can redefine the future of fashion. Keep pushing boundaries!
“I SPEARHEADED SUBSIDISED HEALTHCARE INITIATIVES, LED FINANCIAL LITERACY TRAINING SESSIONS FOR WORKERS”
Faima Ibrahim, CQS Sustainability Lead – Bangladesh and Sri Lanka, Crystal International
With nearly 15 years of experience in the garment industry, I have focused on driving sustainable business operations while ensuring worker well-being, particularly for women. My expertise spans across HR, compliance, sustainability and corporate leadership, allowing me to integrate policies that go beyond regulatory requirements to create meaningful change.
One of my most impactful achievements has been launching comprehensive health and financial literacy programmes that directly improve the lives of thousands of garment workers. I spearheaded subsidised healthcare initiatives, ensuring workers had access to affordable medical services. Additionally, I introduced reproductive health education programmes, addressing critical needs often overlooked in the industry.
Recognising the importance of financial stability, I also led financial literacy training sessions, empowering workers, especially women, to manage their earnings more effectively. These initiatives not only improved the overall quality of life for workers but also contributed to a more engaged and productive workforce.
Beyond worker welfare, I have played a key role in strengthening sustainability compliance, ensuring global brands like Puma, H&M and GAP meet ethical sourcing standards while fostering environmentally responsible practices. My leadership has been instrumental in merging business goals with social impact, proving that ethical operations drive long-term success.
MY MESSAGE
To all women in the industry – your strength, resilience and ambition are invaluable. Take charge of your career, embrace leadership and never underestimate your ability to create change. Every step you take in advancing your skills and uplifting others shapes the future of women in leadership. Stand tall, lead boldly and empower the next generation.
“I REDUCED BANGLADESH’S RELIANCE ON IMPORTED FABRICS, SHIFTING NEARLY 40 PER CENT OF SOURCING TO LOCAL MILLS”
Sabrina Sharmeen, CEO, Sierra Sourcing
With over two decades in the fashion and textile industry, I have been at the forefront of transformation, driving local sourcing, supply chain optimisation and leadership in global sourcing strategies. One of my most impactful achievements has been reducing Bangladesh’s reliance on imported fabrics, shifting nearly 40 per cent of sourcing to local mills. This strategic move has not only strengthened our industry’s independence but also positioned Bangladesh as a more competitive player in global sourcing.
While working with Varner, a leading Norwegian retailer, I spearheaded fabric diversification by introducing linen, viscose and other materials, expanding Bangladesh’s capabilities beyond conventional textile production. Additionally, I have played a pivotal role in bridging the communication gap between international buyers and factory teams, ensuring seamless execution and enhanced confidence in Bangladesh’s manufacturing sector.
Now, as the Founder and Director of Sierra Sourcing, I am leveraging my expertise to expand business opportunities, build sustainable supply chains and strengthen Bangladesh’s position in the global market. Beyond my business, I am deeply committed to women’s empowerment in textiles. Through the Textile Tech Association, which I co-founded, I actively mentor and support women in navigating this industry, ensuring greater representation in leadership roles.
MY MESSAGE
When I started my career, opportunities for women in textiles were limited, but I refused to be discouraged. Overcoming societal and industry barriers, I proved that women can excel in leadership roles and shape the future of fashion.
Remember, the world is not inherently safe for anyone. It is up to us to create our own secure and empowering space. Whether it’s navigating factory floors or boardrooms, confidence and competence will be your greatest assets. Break stereotypes, embrace leadership and most importantly, believe in your ability to drive change.
“I ACTIVELY MENTOR AND SUPPORT WOMEN IN TECHNICAL AND SUPERVISORY POSITIONS”
Luthmela Farid, Director, Pacific Jeans
I have played a key role in finance, merchandising and product development, ensuring that our collections consistently set industry trends. A core focus of my work has been integrating sustainability into denim production. By replacing hazardous chemical-based washing techniques with laser technology, we have significantly reduced environmental impact while enhancing efficiency. These eco-friendly innovations have positioned Pacific Jeans as a pioneer in sustainable fashion.
Beyond our corporate achievements, I am passionate about fostering leadership and inclusivity within the industry. While women form the backbone of Bangladesh’s garment sector, their presence in executive roles has been historically limited. I actively mentor and support women in technical and supervisory positions, advocating for policies that create structured career growth opportunities. My goal is to cultivate a workplace where women not only contribute but lead.
MY MESSAGE
To all aspiring women in the fashion industry, I urge you to believe in your potential, push boundaries and never hesitate to claim your rightful place in leadership.
“OUR AR TRY-ON SYSTEM WAS MET WITH OVERWHELMING PRAISE AT FASHION TECH WEEK DHAKA”
Nourin Huq Ridi, Founder, Dark Kak
As the founder of Dark Kak, I envisioned bridging the gap between technology and the real-world needs of consumers, particularly in the fashion industry. My journey began with a simple yet powerful idea: to tackle the longstanding issue of trial rooms. By leveraging augmented reality (AR) technology, I developed a solution that allows people to virtually try on clothes from anywhere. This breakthrough, which integrates AI-driven size measurement tools and personalised recommendations, is not only about convenience; it’s about revolutionising the retail experience.
In 2024, our AR Try-On system was met with overwhelming praise at Fashion Tech Week Dhaka, marking a turning point in our mission. Now, in 2025, we are taking this innovation to global markets—starting with the USA, Dubai, India and Bangladesh.
MY MESSAGE
Creativity fuels innovation and technology helps bring bold ideas to life. To all aspiring women in fashion—embrace both, experiment fearlessly and shape the future with your unique vision!
“I EXPANDED AMIRÁ TO SIX PHYSICAL STORES AND A STRONG ONLINE PRESENCE WITHIN JUST FOUR YEARS”
Zainab Maqsood, Founder, Amirá
When I founded Amirá in 2019, my vision was clear – I wanted to create a brand that redefined fashion in Bangladesh through quality, craftsmanship and storytelling. As a young entrepreneur, I built the business from scratch, learning everything from design to production, retail strategy and brand management. Unlike many fashion brands that depend on third-party manufacturers, Amirá controls its entire production process, ensuring superior craftsmanship and ethical practices.
One of my proudest achievements has been expanding Amirá to six physical stores and a strong online presence within just four years. Today, Amirá is recognised as the fastest-growing retail brand in the market, setting new industry benchmarks.
MY MESSAGE
To all aspiring women in fashion, remember, you don’t need permission to chase your dreams. The industry is competitive, but your creativity, vision and perseverance will set you apart
“WE BECAME ONE OF BANGLADESH’S FIRST LEED GOLDCERTIFIED GREEN FACTORIES”
Ashna Huq, Director, Incredible Fashions Ltd.
I’ve had the privilege of leading initiatives that focus on both environmental
responsibility and the well-being of our workforce. One of my proudest achievements has been helping IFL become one of the first LEED Gold-certified green factories in Bangladesh, aligning our operations with international standards for sustainability.
Our journey toward sustainability has been multifaceted. We’ve integrated renewable energy sources like solar power to reduce our reliance on fossil fuels and implemented water conservation techniques, including rainwater harvesting and recycling systems. By adopting energy-efficient machinery and sustainable raw materials, we’ve been able to significantly decrease our environmental footprint.
In addition to these environmental efforts, worker welfare has always been at the heart of our strategy. I’ve spearheaded programs that provide workers with access to essential services, including subsidised dry groceries, health insurance and female reproductive health initiatives. Financial literacy programs have also empowered our employees to manage their earnings more effectively, improving their financial stability. These initiatives have contributed to a more engaged and supportive workforce, which is essential for long-term business success.
My background in inter-governmental development work with UN agencies IOM and UNDP has greatly influenced my perspective on how meaningful, lasting change can be achieved. I believe that the private sector has an immense role to play in improving both business and society. Moving forward, I remain dedicated to furthering sustainability and ethical business practices in the RMG sector, working alongside industry stakeholders to drive positive change.
MY MESSAGE
Your ideas, leadership and creativity matter. Be bold, be unapologetic and take up space with confidence. Happy International Women’s Day!
“I STARTED MY BUSINESS WITH JUST 3,000 BDT AND TODAY MY MONTHLY TURNOVER HAS GROWN BEYOND SIX FIGURES”
Zarin Rownok, Managing Director, Kumudinir Boson
From humble beginnings with just 3,000 BDT (US $ 24.70), I have grown my e-commerce retail business significantly, achieving a monthly turnover in six figures. My commitment to quality has earned the trust and loyalty of my customers and their word-of-mouth referrals have been our most powerful marketing tool. I take immense pride in the impact my business has had on the lives of women from diverse backgrounds such as students, homemakers and professionals, who are now able to contribute financially to their families and support their own expenses through our working together.
One of my proudest achievements has been introducing traditional sarees that not only showcase exceptional craftsmanship but also compete with international standards, offering these products at a lower price than those from neighbouring countries. By proving that local products can match, or even surpass global quality, I have encouraged more customers to choose what is made locally. This has been a rewarding part of my journey, as it has not only benefited my business but also contributed to the local textile industry.
MY MESSAGE
My message to the fellow women is that the journey may not always be smooth, but if you stay passionate, patient and committed to uniqueness, you can create your own path. It’s important to learn public relations,
build strong communication skills and always have a learning mindset, gaining insights even from competitors – big or small. Most importantly, believe in yourself.
